Hallo! I'm Jasmine Kijam.
I work across operations, data, and systems thinking, with a background in architecture and marketplace platforms. I’m interested in how stories, places, incentives, and institutions shape how people live and work.
This site is a personal archive of work, writing, field notes, and fragments: from humanitarian systems and platform operations to travel, music, and Rottweilers.
Here’s why this site is called Run To The Hills.
A short map of this site...

Systems
How people, rules, places, and institutions interact

Data + Ops
Data work, dashboards, process design

Architecture
Design work, spatial thinking, and thesis

Social Impact
Accessibility, social profit, and public impact

Field Notes
Photos and observations from places I go

Rottweilers
A special memorial for the friends I loved and lost
Start here

The Long Way Back to Meaningful Design
How architecture led me through maps, data, operations, and back toward designing systems that serve people.

Why I Founded Matamata as a Social Profit
The why and how behind building accessible work pathways for blind and visually impaired Malaysians.

The Story Behind Run to the Hills
Why this site is named after Smong, and how stories shape the way I think about systems.